Sunday, May 17, 2020

Description Of The Retailer Charming Charlie - 1628 Words

The objective of this report is to provide an in depth analysis of the retailer Charming Charlie, in regards to store layout, design, and visual merchandising. Emphasis will be placed on the store’s attraction to the target market, layout organization, and brand image consistency. Charming Charlie is a women’s contemporary jewelry and accessories specialty retailer. The following information is based on the observation of the Charming Charlie’s location in Ashley Park, which is a shopping center in Newnan, Georgia. Appearance According to the statistical analysis conducted by the Nielsen Company, there are 5 major segments for the zip code 30263. The most common attributes among these segments are: busy lives, creative, and prefer value shopping. This is a perfect location for Charming Charlie because their mission is to help their customers â€Å"unleash their one-of-a-kind style.† This allows their consumers to use their creativity to put together an ideal outfit. Charming Charlie is located in the shopping center just a few miles away from a major highway (I-85). A smart move Charming Charlie made was to place the store on the opposite end of the shopping center, which is a good distance away from DSW, another specialty retailer. DSW offers a wider variety of shoes and accessories, which can become a major competitor. As far as the location, Charming Charlie fits in perfectly. With the industrial style ceilings and spotlights, it blends in well to the surrounding storesShow MoreRelatedBrand Bui lding Blocks96400 Words   |  386 Pagesdrinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturer largely controlled information, retailers are now collecting vast amounts of information and developing models to

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