Facilitating Reef Tourism Management †Free Samples to Students

Question: Discuss about the Facilitating Reef Tourism Management. Answer: Introduction The Great Barrier Reef is considered to be Australias top tourism attraction and its subsumed under the World-Heritage list for being the largest coral reef ecosystem in the world. The reef spans for more than 2,300 kilometres beginning from the northernmost part of Queensland the southern part of the coastal town in Bundaberg (Tourismandmore.com 2018). The WhitSunday Islands are known for its group of islands located in the heart of Queensland, Australia. My aim is to establish an eco-tourism business that would provide attractive package for the teeming visitors. For the business initiative I would approach the Sydney Morning Herald as a communication and print partner. The Great Barrier Reef provides a spectacular view for tourists all over the world. Recently, the government of Australia has initiated a long-term plan for the sustainability of the Great Barrier Reef (Coghlan 2012). The Great Barrier Reef Marine Park covers 3444, 000 sq. km and comprises of 2,900 coral reefs, 300 coral cays, seagrass beds, 600 continental islands and numerous mangrove islands (Abascal, Fluker and Jiang 2016). All these makes the Great Barrier Reef Park, the ideal spot for embarking on a eco-tourism business. My entrepreneurial venture would be to provide an ecotourism package that would comprise of sightseeing of the WhitSunday Islands, glass-bottom-viewing, walks around the Great Barrier Marine Reef and snorkelling options. It has been found that more 80 per cent of the different activities related to tourism occurs in the Great Barrier Reef Marine Park (Spencer 2016). The motivation behind beginning with this business venture is to spread awareness about the impa ct of climate change on one of the most prized coral eco-systems in the world. The region has recorded a footfall of more than 2.4 million visitors that contributes to $3.1 billion to the economy of the country (Australia.com 2018). Given the low rate of employment in the region, the local tourists will incorporated in the business by acting guides for the visitors in educating about the Great Barrier Reef. The political environment of Australia is appropriate for the operation of eco-tourism primarily because Australia is not known for infiltration and conflict that may jeopardize the business. As has been discussed earlier that the Great Barrier Reef attracts tourists round the year, therefore, the economic environment for the growth of the business is quite promising (Great Barrier Reef 2018). The eco-tourism package would generate employment for the large number of unemployed people (Authority 2014). Modern technology and social media networks would be used extensively for the promotion and advertising. On the environmental aspect, there is threat due to the decline in the condition of the coral reef system. The ecotourism business will be promoted vigorously through the incorporation of a number of interesting package like the family package or special package for the honeymoon couple. During occasions on the National Day, Valentines Day and Christmas there will be attractive offer s that would attract more visitors. I will request the Australian government to help us in spreading the eco-tourism message of the business. Conclusion Ecotourism is an emerging tourism opportunity and keeping in mind the diversity of flora, fauna and natural endowments, I expect the business to do well. I would continuously make endeavours to thrive the interest about my business prospect by adopting innovative approach. I intend to advertise on television by incorporating the local celebrities and seek the support of the Australian Tourism ministry. References Abascal, T.E., Fluker, M. and Jiang, M., 2016. Domestic demand for Indigenous tourism in Australia: understanding intention to participate.Journal of Sustainable Tourism,24(8-9), pp.1350-1368. Australia.com. 2018.The Great Barrier Reef, Queensland - Tourism Australia. [online] Available at: https://www.australia.com/en-ie/places/great-barrier-reef.html [Accessed 7 Apr. 2018]. Authority, G.B.R.M.P., 2014. Great barrier reef outlook report 2014. Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-performance analysis method.Tourism Management,33(4), pp.767-775. Bunce, L., Economics, D.A., 2013. Economic contribution of the Great Barrier Reef. Great Barrier Reef. 2018.Experiences in the region - Great Barrier Reef. [online] Available at: https://www.greatbarrierreef.org/reef-experiences/ [Accessed 7 Apr. 2018]. Spencer, Ashley, (2016.).Tourists Are Flocking to the Great Barrier Reef Because It .... [online] Available at: https://motherboard.vice.com/en_us/article/78k7eg/tourists-are-flocking-to-the-great-barrier-reef-because-its-dying [Accessed 2018]. Tourismandmore.com. 2018.Educational Tourism | Tourism MoreTourism More. [online] Available at: https://www.tourismandmore.com/tidbits/educational-tourism/ [Accessed 12 Apr. 2018].