Description Of The Retailer Charming Charlie - 1628 Words

The objective of this report is to provide an in depth analysis of the retailer Charming Charlie, in regards to store layout, design, and visual merchandising. Emphasis will be placed on the store’s attraction to the target market, layout organization, and brand image consistency. Charming Charlie is a women’s contemporary jewelry and accessories specialty retailer. The following information is based on the observation of the Charming Charlie’s location in Ashley Park, which is a shopping center in Newnan, Georgia. Appearance According to the statistical analysis conducted by the Nielsen Company, there are 5 major segments for the zip code 30263. The most common attributes among these segments are: busy lives, creative, and prefer value shopping. This is a perfect location for Charming Charlie because their mission is to help their customers â€Å"unleash their one-of-a-kind style.† This allows their consumers to use their creativity to put together an ideal outfit. Charming Charlie is located in the shopping center just a few miles away from a major highway (I-85). A smart move Charming Charlie made was to place the store on the opposite end of the shopping center, which is a good distance away from DSW, another specialty retailer. DSW offers a wider variety of shoes and accessories, which can become a major competitor. As far as the location, Charming Charlie fits in perfectly. With the industrial style ceilings and spotlights, it blends in well to the surrounding storesShow MoreRelatedBrand Bui lding Blocks96400 Words   |  386 Pagesdrinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturer largely controlled information, retailers are now collecting vast amounts of information and developing models to

The Combat Against Poverty Has Been An Ongoing Battle That

The combat against poverty has been an ongoing battle that perpetually mimics a stalemate, that is, regardless of what the world throws at it - poverty seems invincible. Furthermore, after the development of the Millennium Development Goals (MDG) by the United Nations in 2001, a handful of Non-Government Organizations (NGO) and business entities began capitalizing on the creation of these MDG’s. That being said, many NGO’s distributed MDG related advertisements (which incorporates the heart warming feeling individuals get when helping others) in order to encourage the public to donate to impoverished countries. Whereas, business corporations utilize a unique business model that encourages the public to buy their product in order to help†¦show more content†¦. .† (Kon, par. 8). As stated above, NGO’s have been operating advertisements in a way that frames countries as resource poor areas. In other words, the organizations are portraying how individuals in third world countries are incapable of finding a job due to their supposedly resource depleted, and thus economically inviable countries (Poverty Inc.). For example, Africa, in terms of natural resources, is â€Å"the worlds richest continent. It has 50 percent of the world’s gold, most of the worlds diamonds and chromium, 90 percent of the cobalt, 40 percent of the worlds potential hydroelectric power, 65 percent of the manganese† (Williams, par. 1); however, the African country is usually the star of many documentary films concerning poverty. Thus, the propaganda used by these organizations, which stimulates an influx of donations, are presented in an fabricated manner that falsely represents these countries; however, the spike of donated goods does not only come from the influence o f NGO’s, but also from for profit businesses corporations. A handful of business entities around the globe have capitalized on a business model that both stimulates profit, and helps impoverished countries – the â€Å"one-for-one† model. This model operates in a manner that provides a child in need with a free item when that same item is purchased in a first world country. This trend has been incredibly popular and has catapulted to prominence around the world: â€Å"more and moreShow MoreRelatedThe Effects Of Low Income Affects The Lifestyles Of Minimum Wage Essay1450 Words   |  6 Pagesprescriptions. (Qin Chernew, 2014) The current minimum wage level compared to the poverty threshold, is not sufficient to support minimum wage earners and their families. This is a phenomenon that has been lingering for decades, due to changes in the economy. Additionally, over the past five decades, the federal government has attempted to combat poverty across the country; however, this battle is still ongoing today. (HHS, 2016) In 2015, the Census Bureau conducted a government assistance programRead MoreThe Millennium Development Goals Been A Success? Essay1507 Words   |  7 PagesDevelopment Goals been a success? Student Number: 1546031 Word Count: 1488 Words In the year 2000, at the Millennium Summit of the United Nations every member state of the UN at the time agreed to help in achieving eight goals that targeted areas such as poverty, education, gender equality, disease and more. Each goal had its own specific targets as well as dates for achieving those targets. Since many of the goals expire on December 31, 2015 (McArthur, 2013) it has come up inRead MoreWhat Was The Cold War?1726 Words   |  7 Pagesafter the Vietnam War and ending a few years later. Nor did the Cold War only involve the United States and the Soviet Union. The Cold War was an ongoing fight between the United States of America and Communism. The United States believed that Communism was wrong and that is should be stamped out wherever found. Relations with the Soviet Union had been uneasy for some time. Joseph Stalin released a provocative statement in 1946, stating that international peace was impossible â€Å"under the present capitalistRead MoreSlavery And The Worst Violations Of Human Rights Essay1984 Words   |  8 PagesSlavery is undeniably one of the worst violations of human rights. Slaves are denied of their basic rights, and forced to labor in the worst of condition with little to no pay. Slavery goes against the majority of articles in the Universal Declaration of Human Rights’ articles but most notably the forth article that specifically prohibits slavery and servitude, but also the first couple of articles that clearly state that all human beings are born free and equal, and are entitled to those rightsRead MoreI ndian Joe, Lightfoot Gonzales, And Narisco Allalha1563 Words   |  7 Pagesmembers of the Choctaw tribe attempted the arduous journey to Indian Territory, it is estimated that anywhere from 2,500–6,000 Choctaw died along the way causing a Choctaw chief to call it the trail of tears and death. This tragedy has not been forgotten by modern Choctaw and has become a defining moment in their culture. Joe Lightfoot references the Trail of Tears several times throughout Indian Joe and specifically remarks on his cultural loss when driving to Liz’s home saying, â€Å"the Trail of Tears rightRead MoreRhetorical Analysis Of Jfk Inaugural Address1426 Words   |  6 Pagesgathered before him as well, directing it to people around the world. He attempted to inspire the nation by calling on his fellow Americans to work together in not only the pursuit of progress and the elimination of poverty, but also in the battle to win the ongoing Cold War against communism around the wor ld (History.com Staff)and his hope for peace in the nuclear age. In addition to his message, he recognized that captivating his audience required a powerful delivery. This was shown during theRead MoreThe Crime Of Organized Crime1649 Words   |  7 PagesWhen I hear the term organized crime, I associate it with â€Å"The Mafia†, â€Å"Scarface†, and â€Å"Cartels†. Organized crime can be defined in a variety of ways. It is an ongoing criminal enterprise that is wisely working to generate profit engaging in illegal activities depending on demand, where its presence is preserve through force, intimidations, and corruption. According to the FBI, organized crime is basically a group of transnational, national, or local alliances of highly centralized enterprises runRead MoreCritical Analysis of the Challenges Faced by Au in Achieving Continental Unity2727 Words   |  11 Pagesinternational consensus in support of the liberation struggle and the fight against apar theid , it lacked the power and muscle to fight a decisive battle hence the formation of the AU. The AU which is Africa’s new political Union is hoped to foster prosperity and democracy through social, economic and regional integration. The AU is meant to be more radical than its predecessor. Its charter makes provision for intervention, against a member state’s wishes, â€Å"in respect of grave circumstances† . The AU charterRead MoreYouth Gangs2071 Words   |  9 PagesJimmie Simpson University of Phoenix Although some may argue that gang activity and youth involvement has grown exponentially through the years, it has been an ongoing epidemic for decades. Methods, levels of violence, rules, and motivations may have changed over the years, but the basic infrastructure has remained the same. The earliest accounts of youth involvement in gangs first appeared in Europe or Mexico, while the earliest record of youth gangs appearing in the United StatesRead MoreSouth Africa s Political, Economic, Legal, Cultural, And Commercial Aspects Of Doing Business With South1810 Words   |  8 Pagesn.d.). There are many issues still today that threaten South Africa’s political stability, some of which are long standing, and some of which have become more imperative in recent times. South Africa’s has several weak spots in its political system that could disrupt the relative steadiness that has prevailed in recent times. South Africa continues to face the legacy of apartheid in that there is a disproportionate influence over financial and business affairs. The whites of the country (9.6% of the

Facilitating Reef Tourism Management †Free Samples to Students

Question: Discuss about the Facilitating Reef Tourism Management. Answer: Introduction The Great Barrier Reef is considered to be Australias top tourism attraction and its subsumed under the World-Heritage list for being the largest coral reef ecosystem in the world. The reef spans for more than 2,300 kilometres beginning from the northernmost part of Queensland the southern part of the coastal town in Bundaberg (Tourismandmore.com 2018). The WhitSunday Islands are known for its group of islands located in the heart of Queensland, Australia. My aim is to establish an eco-tourism business that would provide attractive package for the teeming visitors. For the business initiative I would approach the Sydney Morning Herald as a communication and print partner. The Great Barrier Reef provides a spectacular view for tourists all over the world. Recently, the government of Australia has initiated a long-term plan for the sustainability of the Great Barrier Reef (Coghlan 2012). The Great Barrier Reef Marine Park covers 3444, 000 sq. km and comprises of 2,900 coral reefs, 300 coral cays, seagrass beds, 600 continental islands and numerous mangrove islands (Abascal, Fluker and Jiang 2016). All these makes the Great Barrier Reef Park, the ideal spot for embarking on a eco-tourism business. My entrepreneurial venture would be to provide an ecotourism package that would comprise of sightseeing of the WhitSunday Islands, glass-bottom-viewing, walks around the Great Barrier Marine Reef and snorkelling options. It has been found that more 80 per cent of the different activities related to tourism occurs in the Great Barrier Reef Marine Park (Spencer 2016). The motivation behind beginning with this business venture is to spread awareness about the impa ct of climate change on one of the most prized coral eco-systems in the world. The region has recorded a footfall of more than 2.4 million visitors that contributes to $3.1 billion to the economy of the country (Australia.com 2018). Given the low rate of employment in the region, the local tourists will incorporated in the business by acting guides for the visitors in educating about the Great Barrier Reef. The political environment of Australia is appropriate for the operation of eco-tourism primarily because Australia is not known for infiltration and conflict that may jeopardize the business. As has been discussed earlier that the Great Barrier Reef attracts tourists round the year, therefore, the economic environment for the growth of the business is quite promising (Great Barrier Reef 2018). The eco-tourism package would generate employment for the large number of unemployed people (Authority 2014). Modern technology and social media networks would be used extensively for the promotion and advertising. On the environmental aspect, there is threat due to the decline in the condition of the coral reef system. The ecotourism business will be promoted vigorously through the incorporation of a number of interesting package like the family package or special package for the honeymoon couple. During occasions on the National Day, Valentines Day and Christmas there will be attractive offer s that would attract more visitors. I will request the Australian government to help us in spreading the eco-tourism message of the business. Conclusion Ecotourism is an emerging tourism opportunity and keeping in mind the diversity of flora, fauna and natural endowments, I expect the business to do well. I would continuously make endeavours to thrive the interest about my business prospect by adopting innovative approach. I intend to advertise on television by incorporating the local celebrities and seek the support of the Australian Tourism ministry. References Abascal, T.E., Fluker, M. and Jiang, M., 2016. Domestic demand for Indigenous tourism in Australia: understanding intention to participate.Journal of Sustainable Tourism,24(8-9), pp.1350-1368. Australia.com. 2018.The Great Barrier Reef, Queensland - Tourism Australia. [online] Available at: https://www.australia.com/en-ie/places/great-barrier-reef.html [Accessed 7 Apr. 2018]. Authority, G.B.R.M.P., 2014. Great barrier reef outlook report 2014. Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-performance analysis method.Tourism Management,33(4), pp.767-775. Bunce, L., Economics, D.A., 2013. Economic contribution of the Great Barrier Reef. Great Barrier Reef. 2018.Experiences in the region - Great Barrier Reef. [online] Available at: https://www.greatbarrierreef.org/reef-experiences/ [Accessed 7 Apr. 2018]. Spencer, Ashley, (2016.).Tourists Are Flocking to the Great Barrier Reef Because It .... [online] Available at: https://motherboard.vice.com/en_us/article/78k7eg/tourists-are-flocking-to-the-great-barrier-reef-because-its-dying [Accessed 2018]. Tourismandmore.com. 2018.Educational Tourism | Tourism MoreTourism More. [online] Available at: https://www.tourismandmore.com/tidbits/educational-tourism/ [Accessed 12 Apr. 2018].